OUR CORPORATE SUPPORT TEAM
Be in business for yourself, but not by yourself
When you become a Workout Anytime Franchise Partner, you will find out immediately that you are in business for yourself, but not by yourself. Our franchise support team is compiled of passionate, innovative, and dedicated individuals who are here to teach, train and support our franchise partners every step of the way.
Coming from a variety of backgrounds, all our fitness professionals here at the franchise support center have achieved greatness in their industry and know what it takes to build a strong Workout Anytime franchise and culture. With decades of experience working in the fitness industry, you have an experienced team of dedicated professionals to help guide you as you open your business.
CEO, Co-Founder and Director
Mr. Strickland has been Chief Executive Officer of Workout Anytime Franchising Systems, LLC in Alpharetta, Georgia since 2004. He has also served as Chief Executive Officer of Workout Anytime, Inc. in Atlanta, Georgia, since 1999. Mr. Strickland has over 35 years’ experience of successful business and club operations in the fitness industry, and loves using this experience to strengthen his franchisees’ businesses at Workout Anytime.
President, Co-Founder and Director
Mr. Quattrocchi has been President, a Director and a Consultant of Workout Anytime Franchising Systems, LLC in Alpharetta, Georgia since 2004. Mr. Quattrocchi also has served as a Director of Workout Anytime, Inc. in Atlanta since 1999. With nearly two decades of experience at the company, Mr. Quattrocchi knows the ins and outs of our business like no one else.
Senior Vice President of Development
Randy Trotter has been Senior Vice President of Development since 2016. He was our Vice President of Development and Real Estate from our inception in 2004 until 2015. Mr. Trotter was an Area Director for Quizno’s from August 2001 to September 2011, and developed and acquired Real Estate for over 200 locations. Mr. Trotter has been actively involved in commercial real estate as a consultant to developers and as a licensed broker for Horizon Properties Corporation in Atlanta since 2001. When it comes to finding just the right locations for Workout Anytime fitness centers, Mr. Trotter is the expert.
Director of Franchise Development
Terri Harof has over 30 years of senior level expertise in sales & marketing and business development. She has worked with local, regional, and national businesses as well as global brands and has extensive franchise experience in the restaurant and health club sector. As Director of Franchise Development Chief Brand Believer, her responsibilities include comprehensive management of the entire franchise development cycle; from strategic lead gen marketing and recruitment to nurturing the relationship with the candidate and awarding the franchise. Ms. Harof enjoys spending quality time with her family, cheering on her three sons at their football and baseball games, traveling, entertaining and teaching group fitness classes' which she has done since her college days!
Senior Vice President Franchise Operations / Construction
Ms. Johnson joined our executive team in 2015. From October 2013 through December 2014, she provided consultant services to Workout Anytime Franchising Systems, LLC. She has seven years of prior experience in office management in the Fitness Industry, and twelve years of executive sales management in the trade show industry. Between 2003 and January 2014 when she joined our gym franchise support team full-time, she provided business and financial management services to a client base around the Metro Atlanta area.
Senior Vice President Franchise Support
Mr. Dennis Holcom joined our gym franchise support team on November 1, 2015 as the Vice President of Franchise Support. From September 2012 to November 2015, he was the Key Account Executive, Franchise Division, at ABC Financial Services in Little Rock, Arkansas: a software and billing company for the health and wellness industry. From November 2011 to September 2012, he was the Vice President of Sales at Shape.net Software in Colts Neck, New Jersey: a SAAS Software company in the health and wellness industry. From May 2011 to October 2011, he was the Vice President of Sales West Coast, ABC Financial Services, in Little Rock, Arkansas: a software and billing company for the health and wellness industry. From January 2010 to May 2011, he was the Vice President of Sales at Motion Soft, LLC in Silver Spring, Maryland: a SAAS Software company in the health and wellness industry. Mr. Holcom has over 25 years of experience in the health and fitness industry and is excited to apply his wealth of knowledge to the franchisees at Workout Anytime.
Vice President of Fitness Training & Education
Mr. Maurer has been the Vice President of Fitness for Workout Anytime since March 2015. Prior to that, he was Director of Education for reACT Fitness, a provider of commercial fitness equipment for the health, sports, and rehabilitation markets. Mr. Maurer’s career spans 27 years in the fitness industry, creating education infrastructure for successful integration of programs for both clubs and fitness equipment providers.
Vice President Sales & Operations , Commercial Fitness Products
John Carsillo, a 1984 graduate of Auburn University, began his fitness career in college. A year after graduation in 1985, John relocated to Atlanta to begin working for American Fitness Center (later purchased by Bally Total Fitness) where he worked in management until 1992. Mr. Carsillo then accepted a position with Australian Body Works, where he played a central role in the growth of the company in the Atlanta market. Over the next eight years, with Mr. Carsillo as Area Supervisor, the Australian Body Works chain grew to 20 locations throughout Atlanta, where he advanced to the position of Vice President of Sales.
Mr. Carsillo’s years of experience and his great sense of aesthetics give him an excellent understanding of the importance of a well-planned facility. From flooring to the last piece of strategically-placed equipment, Mr. Carsillo is uniquely qualified to meet the needs of his clients, whether they own home gyms, large sports or fitness clubs, schools, or hospital rehab facilities.
Director of Marketing
Lori Asbury is a versatile marketing leader with a talent for developing sound brand strategies and high-impact marketing campaigns that drive awareness, customer acquisition and growth.
Most recently she has been responsible for developing successful digital strategies, retail and ecommerce strategies, creative strategies, and integrated marketing programs for major organizations such as: The Coca-Cola Company, Cox Communications, Leo Burnett, Royal Hospitality Group and Center for Disease Control (CDC). Lori has been responsible for campaigns and client business solutions that work directly from established strategic imperatives and drive business objectives that are required to achieve real organizational success.
Lori’s work has won over 50 industry awards, including multiple Clio’s, and Lions awards. She speaks and presents at events such as the Ad Tech Conference in San Francisco and is a published author for multiple topics in the American Journal of Preventive Medicine.
Lori graduated from GSU with a Bachelor of Business Administration in Marketing and Advertising, and is based in Atlanta, GA.
To get to know more about our gym franchise support team, contact us today!