Workout Anytime
Franchise Opportunity
Own a Workout Anytime Franchise
Tap into a growing industry with a fitness franchise that delivers convenience, premium amenities, and strong member loyalty—all with a flexible footprint and clear startup path.
Gym access 24/7 with low overhead and compact design
Accessible wellness model built for long-term value
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Curious about bringing a Workout Anytime 24/7 gym franchise to your community? Fill out the form below to get more details on how Workout Anytime is making fitness ownership more achievable than ever.
OUR STORY
How Workout Anytime Stands Out in the Fitness Franchise Industry!
Workout Anytime shines in the 24/7 premium fitness franchise arena by delivering a high-value, low-price membership model that resonates with today’s cost-conscious but quality-driven consumer. This value positioning is fueling strong membership growth and attracting franchisees who want to capitalize on the expanding demand for affordable, premium fitness experiences. Its streamlined operations, scalable format, and robust corporate support make it a compelling choice for entrepreneurs aiming to grow a multi-unit portfolio in one of the industry’s most resilient segments.
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How Workout Anytime Stands Out in the Fitness Franchise Industry!
Steve Strickland co-founded Workout Anytime with a simple, powerful mission: make fitness accessible and affordable for everyone. With decades of industry experience, he helped shape the brand’s 24/7 model and community-focused approach. Today, under the leadership of CEO Jerry Pugh; an accomplished franchise executive with a track record of brand growth, the company continues to evolve with expanded wellness offerings, streamlined franchise operations, and national momentum. Together, Steve and Jerry bring a mix of legacy, innovation, and leadership to one of the most approachable fitness franchise opportunities on the market.
Why Workout Anytime?
5 Reasons to Choose a High-Value, Low-Cost Gym Franchise Opportunity
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Explosive Membership Growth Potential: The 24/7 access model meets demand and maximizes member convenience.The high-value, low-cost model attracts a broad demographic—from first-time gym users to seasoned fitness enthusiasts—driving faster member acquisition and long-term retention. Wellness and recovery amenities, such as infrared saunas and red light therapy, elevate the member experience, add premium value, and broaden appeal to attract a wider range of members.
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Resilient in Any Economy: Affordable pricing keeps memberships accessible during economic downturns, while premium facilities maintain appeal in stronger markets, creating consistent demand year-round.The streamlined buildout options keep startup costs lower than most big-box gyms.
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Scalable, Repeatable Business Model: Streamlined operations and proven systems make it easier to open and manage multiple locations, enabling multi-unit growth with less operational complexity. -
Strong ROI Through Volume and Efficiency: Lower price points combined with premium offerings generate high membership volume, while lean staffing and efficient space usage maximize profitability. -
Broad Market Appeal: The model works in urban, suburban, and even smaller markets, giving franchisees flexibility in territory selection and expanding long-term growth opportunities.
Start building a smarter fitness community today.
Industry Data
A High-Demand Market for Gym Growth
The fitness industry continues to flex its strength, and Workout Anytime is right in the middle of the action.
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America’s fitness economy now contributes $22.4 billion annually, supporting thousands of gyms across the country.1
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More than 77 million Americans (about 1 in 4 adults) are now active gym members—a number expected to rise as wellness becomes a lifestyle.2
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The high-value, low-price (HVLP) model is thriving, with the global HVLP gym segment projected to reach $51 billion by 2029.3
- U.S. Fitness Industry Value, Health & Fitness Association, 2024
- Gym Membership Data, Athletech News, 2025
- Global HVLP Gym Market Growth, Yahoo Finance, 2024
Your Investment
How Much Does a Workout Anytime Franchise Cost?
Launch a fitness franchise opportunity with a brand that balances value, simplicity, and smart growth. Workout Anytime offers an accessible entry point into the high-demand wellness industry.
Initial Franchise Fee
$45,000
Estimated Initial Investment
$1,060,850 – $1,840,550
Minimum Liquid Capital
$400,000
*See the Franchise Disclosure Document (FDD) for more information.
Available
markets
We’re Expanding—Bring Workout Anytime to Your Area
Workout Anytime is growing coast-to-coast and beyond, with new franchise territories available across the United States and select international markets. We look for communities with solid residential density (about 20,000 people within a 15 minute drive time) and strong demand for value-driven fitness. If your market needs a 24/7 gym with premium amenities and straightforward pricing, now’s the time to secure your spot.
Visit Any of Our Franchise Locations Today!
Available
markets
We’re Expanding—Bring Workout Anytime to Your Area
Workout Anytime is growing coast-to-coast and beyond, with new franchise territories available across the United States and select international markets. We look for communities with solid residential density (about 20,000 people within a 15 minute drive time) and strong demand for value-driven fitness. We also thrive in hometown markets that have limited competition within a 30 minute drivetime and a 30,000+ population. If your market needs a 24/7 gym with premium amenities and straightforward pricing, now’s the time to secure your spot.
Visit Any of Our Franchise Locations Today!
Our Support
Backed by Real Experience, Built for Real Growth
From your first call to your first club opening and long after, Workout Anytime is committed to supporting every step of your franchise journey. Our team, tools, and vendor network are all designed to help you launch strong and keep growing.
Let’s build something powerful together.
Real estate and site selection guidance
Tech platforms and system management
Pre-opening and ongoing sales training
Club design and construction support
Member engagement and retention strategies
Franchisee coaching and operational tools
Payroll, HR, and recruiting support
Marketing and advertising support
Full franchise grand opening support
National calendar of events
MORE THAN A GYM
A Movement, Not Just
a Membership
“The gym is cleaned and well maintained. Mario has been helpful keeping me on track and helping me monitor progress. Highly recommend giving this gym a shot. The entire team continues to be friendly and welcoming. I continue to make steady progress my fitness goals.”
Reef T.
“I found my new home gym! The facility has everything I need, to continue my fitness goals. It is super close to my house, and always clean, not to mention open 24/7. The staff is friendly and informative. I would recommend Workout Anytime to anyone!!”
Dustin M.
“Great midsize workout facility with nice selection of machines. Making improvements on a regular basis. Clean and well organized. I love the 24 seven availability”
Roger S.
Our Partners
Workout Anytime Franchise Partners
Real Estate & Market Analytics
Gym Equipment
Charitable Partners
Marketing & Public Relations
Industry Affliiations
Technology, Operations & Billing
Awards & Recognition
Real Estate & Market Analytics
Vetted Local and National Real Estate Partners
Strategic site selection, lease negotiation support, demographic insights, and market analysis
Gym Equipment
MATRIX & More
We equip our clubs with industry-leading fitness solutions including Matrix cardio and strength machines, free weights, and group training zones. Franchisees also gain access to premium member amenities such as HydroMassage, infrared saunas, CryoLounge, massage chairs, red light therapy, tanning, and Theragun percussive therapy.
Charitable Partner
Subhead Needed
Augie’s Quest to Cure ALS
American Cancer Society (ACS)
Marketing & Public Relations
Subhead Needed
TopFire Media – Leading national and local PR strategy
Creative Agency Partners – Digital and creative marketing support
Industry Affiliations
Subhead Needed
TopFire Media – Leading national and local PR strategy
IHRSA – International Health, Racquet & Sportsclub Association
Technology, Operations & Billing
Subhead Needed
ABC Fitness – Club management tools and payment processing
Gym Members Now – Lead management and pre-member communication
CareerPlug – Hiring and applicant tracking support
Awards & Recognition
Subhead Needed
Entrepreneur Franchise 500: 2017, 2018, 2019, 2020
Franchise Times Top 200+: 2019, 2020
Telly Awards (2019): 2 Bronze Awards for media and video production
Steps to Ownership
Here’s How to Start Your Workout Anytime Franchise Journey
1
Intro Call
We’ll get to know you—your goals, background, and why a fitness franchise opportunity with Workout Anytime might be the perfect fit.
2
Confidential Profile
Submit a short application so we can confirm financial qualifications and move forward with confidence.
3
Review the FDD
Take time to review our Franchise Disclosure Document. It outlines everything you need to know about owning a Workout Anytime franchise.
4
Speak with Franchise Owners
Connect directly with current franchisees to hear real experiences about opening and running their club.
5
Discovery Day
Meet our corporate team, explore daily operations, and get a closer look at how we support our franchise owners.
6
Franchise Agreement
Once approved, sign your agreement and secure your exclusive territory. Your fitness franchise opportunity officially begins here.
7
Site & Club Planning
We’ll guide you through site selection, lease negotiation, gym design, and pre-opening steps.
8
Open Your Club
With comprehensive training and launch support, you’ll be ready to open your doors and welcome members to your new Workout Anytime location.
1
Intro Call
We’ll get to know you—your goals, background, and why a fitness franchise opportunity with Workout Anytime might be the perfect fit.
2
Confidential Profile
Submit a short application so we can confirm financial qualifications and move forward with confidence.
3
Review the FDD
Take time to review our Franchise Disclosure Document. It outlines everything you need to know about owning a Workout Anytime franchise.
4
Speak with Franchise Owners
Connect directly with current franchisees to hear real experiences about opening and running their club.
5
Discovery Day
Meet our corporate team, explore daily operations, and get a closer look at how we support our franchise owners.
6
Franchise Agreement
Once approved, sign your agreement and secure your exclusive territory. Your fitness franchise opportunity officially begins here.
7
Site & Club Planning
We’ll guide you through site selection, lease negotiation, gym design, and pre-opening steps.
8
Open Your Club
With comprehensive training and launch support, you’ll be ready to open your doors and welcome members to your new Workout Anytime location.
Ready to own a Workout Anytime 24/7 franchise?
- Flexible Business model built for growth
- Premium wellness amenities at an accessible price
- Well-developed systems and solid support from day one
Get Started
Download Our FREE Franchise Brochure