Welcome to the world of franchising. By starting a gym franchise, you’re about to embark on an exciting journey that will allow you to be your own boss, be a part of your local business community, and make a real difference in people’s lives. There will be some ups and downs and twists and turns as you navigate your way — but there will also be plenty of satisfaction and reward. All Workout Anytime franchise partners can count on our continued support, of course, but there are a few things you can do to make running your gym franchise smooth and enjoyable. Here are four tips.
One of the main benefits of starting a gym franchise with Workout Anytime, versus beginning your business from scratch, is not just the training you’ll receive before you open your doors, but the on-going support you’ll get afterwards. We want to help you succeed because when you succeed, we succeed! So, tip number one — make sure to use us as a trusted and knowledgeable resource! Among other things, we can help you with club management, marketing, and personal training. We can also put you in touch with a third-party human resources partner, who can help you staff your new gym. In short, don’t go it alone. We’re here to help.
Another great benefit of franchising with us is our business model. It’s tried and true and takes a lot of the guesswork out of starting a gym franchise. You may be tempted to deviate from the plan — and there is some room for unique business decisions as you grow your gym — but one of the reasons you were drawn to the franchise model is probably because of its relative security. Franchises succeed because of all the trial and error that came before them. Our business model has worked out a lot of the kinks that come with starting a gym franchise, and if you stick with the plan, you will increase your chances of success.
It goes without saying that you can’t succeed as a business if you don’t let the world know you’re out there. Don’t underestimate the importance of marketing your new gym franchise — and here again, we can help. Our in-house marketing experts have developed extensive materials that you’ll be able to utilize for print ads, direct mail, and social and electronic media. These materials are a valuable resource that will enable you to reach your best customers, so make sure to use them.
In many ways, this last tip is probably the most important. Most successful businesses grow into their success slowly and patiently. Chances are, expecting too much too soon will only lead you to disappointment and frustration. So, take some deep breaths, meet each day as a new and interesting business challenge, and plot a steady course. Remember, good things come to those who wait.
If you’re interested in starting a gym franchise and would like more information, get in touch with us today.