About Workout Anytime
Premium Fitness Made Convenient, 24/7
OUR BRAND STORY
Learn How Workout Anytime Is Redefining the Gym Business
Workout Anytime began in 1999, when industry veterans Steve Strickland and John Quattrocchi saw a gap between high-priced gyms and real-world member needs. Their idea was simple: build a welcoming club that’s always open, uses top-tier equipment, and keeps membership pricing within reach. The first location opened in Douglasville, GA, and is still open today. That member-first mindset still guides every club and gym business decision today.
Join us and turn your passion for wellness into a thriving gym business.
OUR EXECUTIVE TEAM
Jerry Pugh
Chief Executive Officer, Board Member
2019 – Present
As CEO, Jerry Pugh brings more than 25 years of multi-unit franchise and health club leadership to the Workout Anytime brand. Before joining the team, Jerry held senior roles at major fitness organizations and helped scale multiple high-performing operations across the Southeast. His expertise in strategy, systems, and team development has fueled Workout Anytime’s growth into a nationally recognized gym business.
Since taking the helm, Jerry has helped guide the company through multi-state expansion, strengthened franchisee support systems, and added innovative member amenities that keep clubs competitive. He’s committed to building a gym business that empowers both members and franchise owners—making wellness more accessible and entrepreneurship more achievable.
Steve Strickland
Founder, Board Member
1999 – Present
Steve Strickland launched Workout Anytime with a bold idea: build a gym business that works for real people, not just fitness fanatics. Drawing from decades of industry experience, including time with American Fitness and Bally, Steve helped pioneer the 24/7 fitness model long before it became the norm. His mission was simple but powerful: offer members clean, welcoming clubs with premium equipment, open around the clock, at a price point anyone could afford.
Steve’s passion for fitness and community laid the foundation for what Workout Anytime is today; an award-winning gym business with hundreds of thriving locations across the U.S. and Central America. His hands-on leadership and deep operational know-how continue to shape the company’s approach to franchise support, club design, and member experience.
OUR FRANCHISE TEAM
Michael Anderson
Chief Financial Officer, Board Member
Michael joined Workout Anytime in 2019, bringing years of experience in franchise development and operations. As a CPA and seasoned consultant, his financial insight has helped build strong policies and systems that support long-term franchisee success.
Larry Brayman
Chief Marketing Officer, Board Member
With over 30 years of marketing and brand leadership across fitness, restaurant, and retail sectors, Larry brings strategic vision and proven experience. From CKE Restaurants to Gold’s Gym and Luxottica, he’s led marketing efforts for iconic brands and now drives national awareness for Workout Anytime.
Randy Trotter
Executive Vice President of Development
A commercial real estate expert with decades of development experience, Randy has been instrumental in growing the brand footprint since 2004. His background includes leading site selection for over 200 locations and guiding franchisees toward smart expansion decisions.
Dennis Holcom
Senior Vice President of Franchisee Operations
With 25+ years in the fitness tech industry, Dennis oversees franchisee operations and support. His experience across leading SAAS companies and billing platforms ensures a streamlined, tech-enabled experience for every gym owner.
Wanda Johnson
Senior Vice President of Internal Operations
Wanda brings decades of leadership in construction, operations, and development. Her deep industry roots and commitment to franchisee success have earned her a key role shaping the operational foundation of Workout Anytime's gym business.
EJ Williams
Senior Vice President of Brand & Facility Standards
A former police officer turned gym owner, EJ brings passion, discipline, and an eye for design to Workout Anytime. He now oversees brand standards, gym layouts, and community outreach, driving excellence across every club.
Greg Maurer
Vice President of Fitness & Education
With nearly three decades in the fitness industry, Greg leads education and training initiatives that keep Workout Anytime franchisees ahead of the curve. His experience spans club operations and fitness equipment development.
John Carsillo
Vice President, Sales & Operations – Commercial Fitness Products
From his early days at Bally to leading expansion at Australian Body Works, John has a sharp eye for fitness club aesthetics and layout. He now supports equipment sales and facility planning for Workout Anytime locations.
Terri Harof
Director of Franchise Development
Terri brings over 30 years of expertise in sales, marketing, and franchise development. She leads the end-to-end recruitment and onboarding process, helping new owners find the right fit and launch their business journey with clarity and confidence.
Lynsay Flynt
Director of Marketing
Lynsay blends creative marketing with business strategy. Her leadership has helped drive lead generation and local partnerships that support franchisee growth across the country.
Sarah Troutman
Digital Media Director / Operations Support
With a unique blend of fitness operations and digital strategy, Sarah helps franchisees grow their online presence and engage local communities. She’s been with the brand since 2013 and brings decades of experience to her role.
MORE MEMBER STORIES
Real People. Real Progress.
Why Our Members Trust Us
“First of all. I have been going there for 2 months now. Chris , my trainer is amazing. Renee keeps the staff up to the top notch place that it is. Love this place! Also the staff is very knowledgeable and making sure you get everything you need in a gym. Would never go anywhere else! Kudos to Lou. Helpful and really cares.”
Charlie Z.
“Absolutely my favorite gym in the area! Manager Renee and her Team keep the gym spotless and they make you feel so welcome. The Member base is so diverse and amazing. Strong recommendation!!”
Carl B.
“Been going to this gym for about 2 years now. Great gym to workout in and the atmosphere is really great. Everyone’s either working out hardcore or just there to workout to better themselves everyday! The employees here are really nice, easy to get along with, and fun to talk with on anything especially fitness!”
