Tap into a growing industry with a fitness franchise that delivers convenience, premium amenities, and strong member loyalty—all with a flexible footprint and clear startup path.
Curious about bringing a Workout Anytime 24/7 gym franchise to your community? Fill out the form below to get more details on how Workout Anytime is making fitness ownership more achievable than ever.
Workout Anytime shines in the 24/7 premium fitness franchise arena by delivering a high-value, low-price membership model that resonates with today’s cost-conscious but quality-driven consumer. This value positioning is fueling strong membership growth and attracting franchisees who want to capitalize on the expanding demand for affordable, premium fitness experiences. Its streamlined operations, scalable format, and robust corporate support make it a compelling choice for entrepreneurs aiming to grow a multi-unit portfolio in one of the industry’s most resilient segments.
Steve Strickland co-founded Workout Anytime with a simple, powerful mission: make fitness accessible and affordable for everyone. With decades of industry experience, he helped shape the brand’s 24/7 model and community-focused approach. Today, under the leadership of CEO Jerry Pugh; an accomplished franchise executive with a track record of brand growth, the company continues to evolve with expanded wellness offerings, streamlined franchise operations, and national momentum. Together, Steve and Jerry bring a mix of legacy, innovation, and leadership to one of the most approachable fitness franchise opportunities on the market.
Launch a fitness franchise opportunity with a brand that balances value, simplicity, and smart growth. Workout Anytime offers an accessible entry point into the high-demand wellness industry.
Initial Franchise Fee
$45,000
Estimated Initial Investment
$1,060,850 – $1,840,550
Minimum Liquid Capital
$400,000
*See the Franchise Disclosure Document (FDD) for more information.
Workout Anytime is growing coast-to-coast and beyond, with new franchise territories available across the United States and select international markets. We look for communities with solid residential density (about 20,000 people within a 15 minute drive time) and strong demand for value-driven fitness. If your market needs a 24/7 gym with premium amenities and straightforward pricing, now’s the time to secure your spot.
Workout Anytime is growing coast-to-coast and beyond, with new franchise territories available across the United States and select international markets. We look for communities with solid residential density (about 20,000 people within a 15 minute drive time) and strong demand for value-driven fitness. We also thrive in hometown markets that have limited competition within a 30 minute drivetime and a 30,000+ population. If your market needs a 24/7 gym with premium amenities and straightforward pricing, now’s the time to secure your spot.
From your first call to your first club opening and long after, Workout Anytime is committed to supporting every step of your franchise journey. Our team, tools, and vendor network are all designed to help you launch strong and keep growing.
Let’s build something powerful together.
“The gym is cleaned and well maintained. Mario has been helpful keeping me on track and helping me monitor progress. Highly recommend giving this gym a shot. The entire team continues to be friendly and welcoming. I continue to make steady progress my fitness goals.”
“I found my new home gym! The facility has everything I need, to continue my fitness goals. It is super close to my house, and always clean, not to mention open 24/7. The staff is friendly and informative. I would recommend Workout Anytime to anyone!!”
“Great midsize workout facility with nice selection of machines. Making improvements on a regular basis. Clean and well organized. I love the 24 seven availability”
Our vetted real estate brokers play a critical role in helping Workout Anytime franchisees find the ideal location for their gym. Their services go far beyond simply identifying available properties—they provide strategic, data-driven, and personalized support throughout the entire site selection and leasing process, to demographic insights and market analysis.
We equip our clubs with industry-leading fitness solutions, including Matrix cardio and strength machines, free weights, and group training zones. Franchisees also gain access to premium member amenities such as HydroMassage, infrared saunas, CryoLounge, massage chairs, red light therapy, tanning, and Theragun percussive therapy.
Augie Nieto is the successful fitness industry mogul behind Lifecycle, Life Fitness, and Octane Fitness. He was diagnosed with ALS in 2005. With guidance from a team of researchers and medical experts, Augie came to understand the bleak reality that ALS lacked the critical support and widespread research needed to find treatment and cures. So…Augie co-founded Augie’s Quest to find a cure for ALS. Through events, partnerships, and “cause” marketing campaigns, Augie and his team raise critical dollars to fund the most promising ALS research.
Workout Anytime closely follows the latest trends in the franchise and fitness industry and adapts to the ever-changing digital and marketing environment. We work closely with our creative partners to stay ahead of the curve, with proven digital and creative marketing support. We partner with award-winning agencies to accomplish our marketing objectives, including:
TopFire Media – The Franchise Development Marketing Experts
IHRSA – International Health, Racquet & Sportsclub Association
Strategic site selection, lease negotiation support, demographic insights, and market analysis
We equip our clubs with industry-leading fitness solutions including Matrix cardio and strength machines, free weights, and group training zones. Franchisees also gain access to premium member amenities such as HydroMassage, infrared saunas, CryoLounge, massage chairs, red light therapy, tanning, and Theragun percussive therapy.
Augie’s Quest to Cure ALS
American Cancer Society (ACS)
TopFire Media – Leading national and local PR strategy
Creative Agency Partners – Digital and creative marketing support
TopFire Media – Leading national and local PR strategy
IHRSA – International Health, Racquet & Sportsclub Association
ABC Fitness – Club management tools and payment processing
Gym Members Now – Lead management and pre-member communication
CareerPlug – Hiring and applicant tracking support
Entrepreneur Franchise 500: 2017, 2018, 2019, 2020
Franchise Times Top 200+: 2019, 2020
Telly Awards (2019): 2 Bronze Awards for media and video production
Download Our FREE Franchise Brochure
Download Our FREE Franchise Brochure
Sprawdź wypłacalne kasyna internetowe i graj tam, gdzie wygrane trafiają do Ciebie błyskawicznie.
